Integrate word and pictures
So often a graphic is commissioned, a piece written, and the first time the two are seen together is when they are published. Both designer and journalist think they have done their job, but neither has looked at what the other has done.
I don’t like to point a finger at any one example but you don’t have to look far to find them. And the whole piece of journalism can work so much harder if graphic(s) and article support each another, not only in the detail of terminology and labelling, but also in the story being told.