When to use an infographic

If only I was in Perugia this afternoon…

For a concise rundown of good reasons for deploying every newsroom’s favourite format – the infographic – just read the titles that the NYT’s deputy graphics director Matthew Ericson uses to describe their work.

Provide Context
Reveal Patterns
Describe Processes
Explain the Geography
Report and Research
What’s the Story?
Sketch with Data
Story+Data > Data
The Information Is What’s Important
Engage the User
Tools

Links to illustrated examples on Matt’s website.