If I had a pound for every time someone’s recommended Bloomberg Business Week recently I’d be £5 better off. Which I could have put towards buying the latest issue of Eye in which Simon Esterson interviews BBW’s creative director Richard Turley. (Of course I bought it anyway.)
Bloomberg Business Week is another magazine that knows when and how to use an infographic. They completely absorb them into the layouts. They are the layout.
How do they do it? Editorial and design staff sit together, they talk, they share. It helps being well resourced too. Richard Turley uses all the words that you hear when people involved with good infographics elaborate on their approach: integration, narration, collaboration as well as strength of ideas.
They seem to have jumped headlong into motion graphics too. Their stated aim is a good one: “It’s one thing to stay up to date with news, data and information. It’s another entirely to dig past the surface, make meaningful connections and generate insights. Let us show you what others miss.” However they’ve still some way to go before cracking this medium in the same way they have done in the magazine. Judge for yourself.
PS It’s rumoured next EDO event is Richard Turley. Watch out for it here.