The secret of good presentations

In the course of other work I am repeatedly asked to help with creating better presentations.

I don’t claim any expertise in this area other than being someone – admittedly with a background in visual communication – who’s been both on the receiving end of presentations, and given many myself.

But in the course of these conversations I always come to the same conclusion. The problem is in the type of document people are trying to create. The solution is there should be two documents. Two different documents. One is the presentation, the other is the handout. The former is accompanied by a well-informed, engaging human. The latter isn’t.

And so I was delighted to see that Tim Harford has just published his observations on the same subject: Three PowerPoint tips you really need to know. I shall be forwarding these to every presenter I see going forward that doesn’t follow his really simple suggestions.

And one more tip: I get approached because the client generally believes ‘infographics’ are a solution. Infographics don’t have transformative powers to make a presentation amazing. Not until you’ve addressed the above anyway.