Malofiej 22: More instant read, less big data

M22_cabecera1So, I signed up to go to Malofiej22 to recharge my infographic batteries. The result? Mission accomplished, big tick, job done. As ever it was great :)

What did I learn? I learnt that while technology is changing – specifically the tools we use and devices we have to cater for – the underlying factors that lead to a successful infographic aren’t, and that holds true for every infographic from a one column print graphic to a full screen interactive. Happily all these factors reaffirm much of what I have blogged about previously (indicated like this [+] if you’re inclined to read further).

  • Quality content [+]
  • Knowing what you want to say [+]
  • Acknowledging the audience [+]

It’s still apparent that there is a strong correlation between the support any ‘visual journalism desk’ gets from their bosses and quality of the output. That support has to include both resources and trust.

And when it all comes together you get – my latest favourite phrase from the inspiring @13pt, NYT’s Jonathan Corum – an ‘instant read’ [+].

One area I will watch with interest, and possibly have more of a go at myself, is that of integrated graphics [+].

Thankfully the big data hinted at in this year’s conference strapline never materialised which suited me fine. I think infographics and big data – while they can work together by applying infographic core values to the visualising of big data – are otherwise different industries.

So in all, no earth shattering revelations were delivered at Malofiej. But like the core values of good infographics Malofiej’s core values don’t change either from year to year. And that’s why it’s the right place to go to recharge any flagging infographic batteries.

The annual awards are still as much of the event as ever and a great source of inspiration for the next twelve months:
All this year’s winners
Links to and scans of the Gold medals.