Why bother with infographics?

OK, so creating an infographic is a bit of a hassle and, you might well ask, why bother? Is it really worth the effort?

There’s (what I believe to be) a chinese proverb that I think answers this challenge well:

Tell me and I’ll forget;
show me and I may remember;
involve me and I’ll understand

Where words are good at telling, visuals are better than words at showing*. Add interactivity and you can involve your readers too.

Following this logic you’ve got yourself a tool to make what you want to say both more understandable and memorable. That’s why you should bother.

* NB A key step in this logic is that ‘showing’ is not ‘decorating’, a concept explained with illustrated examples here.