Simply useful
Found the platform but not sure how long you’ve got before the train leaves, still haven’t found your carriage let alone the carriage you’re meant to leave your bike in, look up at the clock, try to remember what time…

Really useful maps
Hurray, they’ve arrived in West London! It’s a simple concept well executed and deserves to be taken up across the city: site-specific maps, oriented to their situation which show how many places are within either a 5 or 15 minute…

Physical graphic signs
What a good idea, graphics visible in Google Earth, as well as at street level.